PUMA boosts payment performance across LatAm with Payrails

With a diverse array of payment methods, regulations, and customer preferences spread across nearly 20 different countries, doing business in LatAm means navigating a highly fragmented local payment landscape. Local rails like Pix in Brazil, OXXO and SPEI in Mexico, and PSE in Colombia carry a large share of volume, and the same online basket might convert via instant bank transfer in one country, a cash voucher paid at a corner store in another, and a 12-month installment plan in a third.

Settlement and reconciliation work differently across every market, adding an operational layer that generic global stacks were never built to handle.

In the midst of a major global replatforming initiative aimed at unifying its commerce experience across regions and enabling faster, more agile growth, PUMA needed to manage these challenges while also migrating its e-commerce infrastructure from Magento to Salesforce Commerce Cloud. At the same time, PUMA was also engaged in broader internal infrastructure initiatives, which made managing multiple payment providers and integration layers a significant operational constraint.

PUMA selected Payrails as a payment infrastructure partner for the Latin American market, consolidating all payment operations into a single platform. Rather than maintaining individual connections to multiple providers across the region, PUMA could manage fraud prevention flows, installment schemes, BNPL solutions, and local wallets through one connection using Payrails Orchestration. Behind that single connection sits a team that has spent years helping global merchants navigate similar complexity in Europe, MENA, and beyond. With the support of the Payrails payment strategy team, PUMA gained a partner working as an extension of its own bench, bringing both deep LatAm experience and global payments expertise.

To help further navigate fragmented payment data and reporting, PUMA's team turned to Payrails Unified Analytics for a single interface to track payment performance KPIs, fraud prevention metrics, costs, and reconciliation across all partners and markets, including custom reporting for reconciliation.The Payrails team brought hands-on experience with analytics, fraud, and reconciliation flows for global merchants in Europe, MENA, and other complex regions, giving PUMA's LatAm team a partner who could help interpret what the data was showing and decide where to act.

Together, Orchestration and Unified Analytics gave PUMA a consolidated foundation to operate payments across LatAm: global expertise applied to local realities. Instead of stitching together providers and reports market-by-market, PUMA's team could spend its time on what actually moves the business: optimizing conversion rates, improving the checkout experience, and launching new markets faster.

By consolidating payment operations with Payrails, PUMA significantly reduced the complexity of managing its payment infrastructure across LatAm.

15,000 engineering hours saved on integration maintenance

PUMA cut the operational overhead required to manage payment integrations across markets, freeing its engineering team from routine maintenance work.

75% faster time to live in new markets and projects

With Payrails handling the integration layer, PUMA could launch new payment projects and enter new markets faster, without rebuilding provider connections from scratch.

Zero code changes needed to launch new payment methods

By reducing the need for a dedicated team to manage integrations, PUMA could direct more focus toward product development and platform improvements.

In a region as diversified as LatAm, where local payment challenges demand global expertise, the combination of a simpler stack, shorter path to market, and fewer hours spent maintaining integrations illustrates how businesses can transform payments from an operational bottleneck into an engine for growth.