Payrails offers payments flexibility with agnostic token vault to Vinted
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Introduction
Vinted began with an ambitious vision: to make second-hand fashion the first choice worldwide. The company launched in Lithuania in 2008 and just ten years later became the country’s first unicorn. Nowadays Vinted is the leading online international customer-to-customer (C2C) marketplace in Europe dedicated to second-hand fashion, with millions of registered buyers and sellers spanning over 20 markets in Europe and beyond.
For an international marketplace of Vinted’s scale, it’s imperative to remove as much friction as possible from the payment process while also maintaining local security standards and regulations. Tokenization has gained popularity in the payment space because it achieves just that: Merchants can use payment tokens that act as a representation of the card details of their customers so that recurring payments don’t require repeated information input.
Thanks to advanced encryption technology, payment tokens also safeguard sensitive payment information and can help merchants meet PCI compliance standards. For merchants, it’s essential to have full control over the payment tokens, which isn’t always the case with conventional payment tokenization solutions.
Vinted had been using payment tokenization technology for some time already. To increase flexibility in payment processing, Vinted was interested in centralizing their payment tokens across all their integrated processors while maintaining their direct integrations with those PSPs. Essentially, they were looking for a PSP-agnostic payment token that could function across all of their PSP integrations.
Maintaining PCI-DSS compliance, the international standards issued by the Payment Card Industry Security Standards Council, can be a burden for merchants and occupy a lot of their resources. Thus, seeking to continue fulfilling PCI-DSS requirements, Vinted identified this opportunity to streamline payment routing with different PSPs, aiming for a smooth, efficient, and successful transaction process.
When Vinted partnered with Payrails, they received a customized solution to their specific tokenization challenges. Payrails developed a tailored plan involving the implementation of a Payrails’ agnostic token vault, large-scale token migration, and a unified API and UI for token management and advanced BIN identification.
Agnostic token vault
Vinted integrated Payrails’ PSP-agnostic token vault. These token types aren’t tied to one specific payment processor, meaning that they can be used across multiple processors without locking in Vinted with one single or a handful of service providers. Payrails issues the agnostic token which can then be sent in proxy payment requests to individual payment processors. The Payrails token vault is Level 1 PCI-DSS 4.0 compliant, helping Vinted to protect customer data and to maintain the highest standard of data security without any additional work on their end.
Token migration
In order to transition to a fully PSP-agnostic token system, Payrails supports the Vinted team in their large-scale token migration process. Working closely with their internal payments and engineering teams and actively collaborating with processors, Payrails smoothly migrated all of Vinted’s existing tokens from all of their integrated PSPs into the Payrails token vault, without loss of business continuity and without friction for Vinted’s members.
API and UI for token management
Payrails’ tokenization simplifies the payment process for Vinted by allowing them to manage various payment instruments without dealing directly with their customers’ sensitive payment information. Vinted can effectively manage and maintain their tokens on the Payrails platform via an API and an intuitive user interface, introducing both ease and increased security.
"We chose to work with Payrails because of their deep understanding of marketplace payments, their experience with tokenization technology and their focus on offering a token vault with agnostic payment tokens that can be used across all of our processors. It’s a streamlined solution that solves our main pain point with our tokenization setup while being easy to manage and delivering excellent results. We’re excited about the future optimization opportunities that Payrails can provide."
Thanks to Payrails’ advanced tokenization solution, Vinted was able to gain newfound flexibility and freedom with their integrations.
100% processor independence
Vinted gained complete independence in terms of their token storage, taking full control of their payment tokens and expanding their functionality to multiple PSPs.
Commercial and technical flexibility
Vinted can now easily add new PSPs without complex token migrations and have received access to both agnostic and PSP tokens through a unified integration.
Enriched BIN data
Leveraging Payrails’ BIN database, Vinted can optimize their payment acceptance by deciding which provider should process each payment based on details about the card network, card type, issuer, country, etc. This database is continuously updated and improved, and learns from the market updates, to get accurate results every time.
Take the first step today
Ready to elevate your payment performance? Let’s discuss how Payrails can provide a tailored solution for your business.